Communication: Air Liquide elected Advertiser of the Year and wins 3 awards at TOP/COM GRANDS PRIX 2018

March 8, 2018

"Air Liquide is transforming and it shows" ... still, one year later! On the occasion of the TOP/COM GRANDS PRIX 2018, which were held on March 8, 2018 in Paris, the work of the Communication teams at Air Liquide to support the Group’s transformation was awarded several times. Already elected Advertiser of the Year in its sector for its #AirLiquideistransforming campaign, the Group just received the “Design Grand Prize” (Grand Prix du Design, the Grand Prix being the highest TOP/COM distinction in each category), for its new visual identity. Air Liquide was also awarded for its film that offers a behind-the-scenes look of the Airgas acquisition and for its 2017 Shareholders’ Guide. This marks the first time that Air Liquide has received 4 awards, including three TOP/COM GRANDS PRIX, in the same year for its communications achievements.

The acquisition of Airgas, completed in May 2016, and the launch of the corporate program NEOS for the 2016-2020 period mark a new step in the history of Air Liquide. The Group, which today counts 65,000 employees and serves more than 3.5 million customers and patients around the world, has scaled up and has entered a new phase of its development and growth. To embody this transformation, Air Liquide changed its visual identity in 2017 with a new logo, the fifth since the company’s founding 116 years ago.

The work of the Air Liquide Communications teams in connection with this transformation of the Group was recognized through the following 4 awards:

  • Air Liquide was awarded the “Advertiser of the Year” prize in its sector for its #AirLiquideistransforming communications campaign.
  • The new visual identity of the Group wins the “Design Grand Prize” (GRAND PRIX du Design).
  • The film The Big Story, which offers a behind-the-scenes look at the Airgas acquisition wins the Top/Com - GOLD in the Digital/multimedia Category
  • Air Liquide’s Shareholder’s Guide is rewarded for the third year in a row in the Corporate Publications Category, this year with a Top/Com - SILVER award.

These prizes recognize our consistent and bold communications campaign in support of the Group’s transformation strategy. For the first time, our creative work is being singled out for recognition in different categories: design, publications, digital and ad campaign. Congratulations to our teams and to the design and communications agencies that worked with us on these projects, commented Anne Bardot, VP, Group Communications.

are the awards that the TOP/COM GROUP hands out to the year’s best communications achievements awarded by juries of communications professionals who work in marketing, communications, and HR, and by experts, from among more than 800 submissions to the contest each year. TOP/COM GROUP, founded in 1984, is a communications observatory made up of professionals.